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Cost Of Capital Structure In H. J Heinz Case Study - 2475 Words

Cost Of Capital Structure In H. J Heinz Case Study (Case Study Sample) Content: NameTutorCourseDate of SubmissionCost of Capital Structure in H.J Heinz Case StudyQ1aThe weighted Average Cost of Capital refers to the average price of return that a firm should pay to creditors and shareholders. Financial analysts normally focus on a companys total capitalization, which is the capital structure or mix of long- run sources of finance used by the company. Firms capitalization consists of bonds, preference shares and common stock. To estimate the WACC, one need to identify the capital constitution mix and the cost of all the sources of fund utilized. The vital assumption in any system of weighting is that the company will definitely increase capital in the specified proportions. These firms hike funds marginally to make incremental investments in latest projects. Thus the capital cost of the marginal is used wholly in the firm instead of using the firms capital in general.The Heinz case assumptions incorporates that the firm managers have to leave the ir own desires and concentrate on maximizing the wealth of stockholder (Brynjolfsson, McAfee, and Cummings p12). This might happen due to the fear of being replaced by stockholders during their annual gathering or board of directors meetings or because they hold sufficient stock in the company thus maximizing wealth of stockholder becomes their core as well. Secondly, its assumed that the lenders to the company are totally protected by stockholders from expropriation. This can happen due to the effect of reputation. The stockholder will not take any step which hurts their lenders when borrowing funds in future (Brynjolfsson, McAfee, and Cummings p18). Lenders have also the right to fully protect themselves through writing agreements forbidding the company from taking any hurting steps on their end.The scenario assumption is that managers of the company do not try to lie or mislead to financial markets on the companys future vision. This is due to enough ideas for the markets to do j udgments about the impacts of actions on long run value and cash flow (Christian). In conclusion, the social benefits or social costs are absent (Christian). All costs made by the company in its effort of maximizing the wealth of stockholder can be charged and traced to the company. With these mentioned assumptions, there is lack of side costs in maximization of stock price. Therefore, managers can focus on stock prices maximization. In the practice, wealth of stockholder and company value will be utilized and community will be well again.Q1b calculation of WACC WACC=Cost of debt + cost of equity Year cost of debt cost of equity WACC 2009 0.341*10 2.51*1.2 3.41 3.012 6.422 2010 0.441*10 30.1*0.1 4.41 3.o1 7.42 Q2WACC is a weighted standard cost of debt, equity and shares of preference. Weights are the capital percentage sourced from every element correspondingly in value terms of the market. It is mostly called the overall capital cost for the firm as a whol e. The WACC can also operate as a hurdle rate in calculating the new projects given the assumptions for those projects are correct. The structure or capital mix of the new scheme investment should be similar as the structure of the existing firm (David). When the firm has a ratio of 70:30 of debt to balance in their latest balance sheet, involvement of the new scheme will retain the same. In addition the risk accompanied with the new scheme will be similar to the existing schemes. Example a textile production increases and expands the supply of looms from 60 looms to 100. Due to similar business and industry, there will be no difference in the profile risk of current production and the new development.The major advantage of WACC is its simplicity. When calculating, it does not require complications. The manager will just apply weights of every finance source with its cost and total the result. Also, a single rate of hurdle for schemes saves managers time in calculating the new proje cts (David). If the schemes are of similar profile risk and there is no difference in the structure of proposed capital, the latest WACC can be instituted and effectively applied. Another advantage is that accurate decisions have to be applied at the accurate time (Gleiner and Femerling p8). Since all new schemes use single rate, the decisions can be reached quickly and new opportunity grabbed and benefits taken.The disadvantages can be traced from the applicability assumptions of WACC. The limitations and practicability of the assumptions are difficulty in the capital structure maintenance. The unreasonable assumptions of no difference in capital organization has exceptional possibilities of persisting all the time (Gleiner and Femerling p19). It shows similar capital organization for new schemes. This process has two possibilities for its funding. First, one requires funding using the retained earnings (Paul). In the case assumption, the new scheme is funded using similar capital organization. There is lack of free cash with the firm. Even if free cash is present, it will create a cap on the investment size (Paul). Example if the new scheme needs US D.100 million the firm can only raise USD. 70 Million. What about the USD. 30 Million? Secondly increasing fund in similar capital mix. The main concern of company management is to reduce the capital cost as low as needed to enable them achieve the profits of shareholders and maximization of wealth. Another disadvantage is taking poor projects and rejecting the quality ones. The assumption can be considered right if the firm is growing its own company and similar business. Example the textile company, it can be false due to the risk accompanied with putting looms being different since the past. The technology may be complicated and different. The cost and quality methods may differ. In the concept of firm growing in different industry, the case might prove malicious due the heavy machineries and FMCG lacking simi lar risk profile. In this case, the WACC should be corrected to take the difference in risk effectively.The WACC disadvantage in the case of difficulty in obtaining latest market capital cost is used for calculation of new schemes. Knowing such sums and the latest day of capital cost is hard. The WACC focuses mainly on preferred, debt and equity. The interest debt cost changes in the market due to economic differences. Also another disadvantage is that the significant capital sources are avoided. When carrying out WACC evaluations, only preference, debt and equity shares are preferred in place of simplicity in assumption that they take major part of the capital. The reason for errors is complexity. The short run borrowings and the credit trade cost is also not considered. If such factors are instituted, WACC will definitely be transformed.Q3The decision of financing has a direct impact on WACC. The WACC can be the simple average weighted debt cost or the equity cost. The weightings are in magnitudes to the values of market debt and equity variation thus WACC.As a firm changes its capital organization, it will definitely effect in a WACC change. Wealth is viewed as present value of prospect cash flows reduced at depositors needed return, the value of the market of a firm is similar to the current value of its prospect cash flows reduced by WACC. The lesser the WACC the higher the value market of the firm. By changing the capital organization to lower the WACC, we grow the value of the market of the firm thus growing the wealth of shareholder.It is the task of all finance directors to seek the optimal capital organization that will effect in lowering WACC (Shapiro and Sarin p5). The debt cost is cheaper compared to the equity cost as debt is termed as less hazardous than equity, the returns needed to compensate the depositors of debt is less than compensating equity depositors. In debt interest payment is mostly fixed quantity and obligatory in nature and paid i n precedence to the dividends payment which are flexible in nature. In the liquidation process, holders of debt get their repayment capital before depositors getting their repayment capital as debt holders are ranked above in the hierarchy of creditor. Debt is low-priced than equity from a firms perspective due to different tax corporate treatment of dividends and interest. Issuing extra debt implies that additional interest is earned out of profits before depositors receive their dividends. This increase is known as rise in financial risk to depositors (Shapiro and Sarin p23). If financial risk rises, a superior return will be needed to compensate them thus increase in cost equity results in the WACC increase. When seeking the lowest WACC, one should give more debt to substitute expensive equity thus lowering WACC. More debt enhances the WACC as keg, Beta equity, financial risk and gearing. In considering capital structure theories, the M+ M theory of the WACC reduction effected by cheaper debt increases financial risk. The cheaper M+M theory in application of tax also raises the financial risk. In the traditional theory, the U shaped WACC is an optimal ratio gearing (Tracy p45). The pecking order theory has no process, just a row of least rejections generated internally funds, followed by debts and in conclusion the issue of equity.In Miller and Modigliani models, assumption of a perfect market capital and disregarding taxation, the WACC remains same at all gearing levels. As a firm gears up, the WACCs decrease effect by having a superior number of cheaper debts is definitely characterized by the rise in the WACC caused...

Definition and Examples of an Antonym in English

An antonym is a word having a meaning opposite to that of another word, such as hot and cold, short and tall. An antonym is the antonym of synonym. Adjective: antonymous. Another word for antonym is counterterm. Antonymy is the sense relation that exists between words which are opposite in meaning. Edward Finnegan defines antonymy as a binary relationship between terms with complementary meanings. Its sometimes said that antonymy occurs most often among adjectives, but  as Steven Jones et al. point out, its more accurate to say that antonym relations are more central to the adjective classes than to other classes. Nouns can be antonyms (for example, courage and cowardice), as can verbs (arrive and depart), adverbs (carefully and carelessly), and even prepositions (above and below).   Examples and Observations You forget what you want to remember and you remember what you want to forget.Every day I remind myself that my inner and outer life are based on the labors of other men, living and dead and that I must exert myself in order to give in the same measure as I have received and am still receiving.Opposition and ParallelismFactors that contribute to particularly good antonym pairings may relate to more than just the two items semantic oppositeness; for instance, the pairing of increase and decrease is supported by their rhyme and the perception of a parallel morphology, as well as their semantic opposition.Three Types of AntonymsLinguists identify three types of antonymy: (1) Gradable antonyms, which operate on a continuum: (very) big, (very) small. Such pairs often occur in binomial phrases with and: (blow) hot and cold, (search) high and low. (2) Complementary antonyms, which express an either/or relationship: dead or alive, male or female. (3) Converse or relational antonyms, expressi ng reciprocity: borrow or lend, buy or sell, wife or husband.The Lighter Side of AntonymsA man in the Land of the Houyhnhnms,Had a large collection of antonyms;He would say, This is great!Theyre in pairs, so they mate,Unlike synonyms, and, of course, homonyms.(W. S. Brownlee) Pronunciation AN-ti-nim Source: Tom McArthur, Antonym. The Oxford Companion to the English Language. Oxford Univ. Press, 1992. Steven Jones et al.,  Antonyms in English: Construals, Constructions, and Canonicity. Cambridge University Press, 2012. Albert Einstein, The World As I See It, 1931. Cormac McCarthy, The Road. Knopf, 2006.

Essay Truth about Teen Pregnancy - 1285 Words

1. Although the rate of teen pregnancy in the United States has declined greatly within the past few years it is still an enormous problem that needs to be addressed. These rates are still higher in 1993 then they were in 1963. In 1963, the case of Abington vs. Schempp, the United States Supreme Court banned school prayer and bible reading in school. Since then our nation has experienced increasing pregnancy rates. (Bennett, 1). 2. Birth rates for unwed girls from the ages 15-19 have now increased every year since 1963. Latest 1993 figures showed 45 births per 1,000. Additionally, birth rates for girls ages 10-14 have increased 553% since the removal of religious principles from our schools. (Bennett, 1). Nationwide more than†¦show more content†¦(ADAM Inc., 3). This is true with a study in 1999 showing that sexual activity amongst teens under 15 years of age has increased. (Christian Science Monitor, 1). Planned Parenthood officials believe thats because Europeans talk to their teens about sex differently from Americans; viewing it as a public health issue rather than a moral, religious, or political matter. And how officials are planning to take the Europeans blunt is mater-of-fact and sometimes a humorous approach to teen sexual health. For European youth, its clear in their minds that sexuality and sexual relations are a normal, healthy part of being a human, and its not something you d o when you are young. (Nairn, 1). European teens are taught that sex is a healthy part of who you are, but it has responsibility. Europeans have accepted that most young people are not going to wait until marriage to have sex. Opinion polls have shown that 80% of young people will have an intimate sexual encounter by age 20, and that 90% of couples have not waited for marriage. (Nairn, 2). I think it is morally wrong to send teenagers into the adult world without the knowledge and values to deal with sexual issues and responsibility. Parents must take an active role and be open to their children talking to them about sex and what can happen when they are careless about it. 4. Every year 3 million, about 1 in 4 sexually experienced teens acquire a Sexually Transmitted Disease (STD). The 2 highest knownShow MoreRelatedEssay on Teen Pregnancy1041 Words   |  5 PagesIt has been said that teens across the world have not been receiving enough sex education. This has led to many issues with teens becoming pregnant, which most of the time is unanticipated. Teenage pregnancy has been a social problem throughout the world for a number of decades now. Many studies have been completed in several countries that pertain to the amount of teens and the types of teens who are becoming pregnant. Rates among teens had been declining for some time, but are starting to takeRead MoreKendra Shipley. Ms. Carico. Senior English. 8 May 2017.1559 Words   |  7 Pagestake birth control while they are still in high school. â€Å"†¦ teen pregnancy is a serious problem in the United States.† (â€Å"Teen Pregnancy†). Girls should be allowed to take birt h control because girls and guys are obviously going to mess around in high school; therefore, birth control provides a safe way for teenagers to have sexual intercourse. If they are going to do it, they should undoubtedly be protected. There are many easy ways for a teen to obtain birth control. For instance, birth control is freeRead MoreCauses and Effects of Teenage Pregnancy Essay813 Words   |  4 PagesThe Truth about Teenage Pregnancy Outline I. Introduction II. Body A. Causes 1. Lack of sexual education 2. Lack of communication between the parents and teens a. Weak relationship b. Too strong of a relationship 3. Drugs 4. Trends a. Social b. Media 5. Abuse B. Effects 1. Unwanted/ unplanned pregnancy 2. Abortion 3. Neglect/ Child abuse 4. Complications a. Maternal deaths b. Birth defects 5. Incomplete education Read MoreShould All Schools Adopt More Sex Education?1748 Words   |  7 Pages Although These classes show a lot of improvement in having great results because they can teach the students about teen pregnancy and reduce these statistics However these classes have a lot of potential because they can teach the students things like reducing teen pregnancy ,Reduced disease like HIV/AIDS, Understanding that it’s a struggle having a kid while still being in school,and lastly debunking myths sexual references . Should all schools adopt more sex education classes inRead MoreTeenage Pregnancy and the Media Essay1531 Words   |  7 PagesThere is a great debate on whether or not mass media has an influence on teenage pregnancy. A study done by the RAND Corporation shows that teens are twice as likely to have sex or engage in sexual acts if they see similar sexual behavior in the media. Many objects in the media that involve sex target teens. Reality TV shows and teen dramas often portray the cool kids as the ones who are having sex (Chandra).Today’s teens are highly influenced by what they see in the media and this can change theirRead MoreTeen Pregnancy and Graduation Rates1175 Words   |  5 Pages Teen pregnancy is surprisingly decreasing over the years. According to Farber, â€Å"the most recent studies have shown that there has been a decrease in the rate of pregnancies among all teenagers and among sexually active teenagers (16). Although this issue seems is decreasing this is still a problem faced by many teenage girls today. Each year, 7.5 percent of all 15-19 year old women become pregnant (Maynard 1). Not only does this issue affects the pregnant teen but it also affects the economy. TeenRead MoreSex Education Are Essential For Teens1479 Words   |  6 Pagescontroversial but extremely important topic. Yet, we are doing very little to address it. Teaching sex education in schools are essential for t eens to help build a strong foundation of sexual health. Although sex education must begin at home, some parents feel uncomfortable talking about the topic with their children and they believe teaching their children about sex can end up encouraging them to engage in sexual intercourse. Due to that, parents and schools try to emphasize the importance of abstinenceRead MoreWhy Abstinence Programs Don t Work1368 Words   |  6 Pagessexually active and most teens have never had sexual intercourse† (stats and facts). Most teens in the u.s. are choosing to be abstinent. It helps to prove that abstinence programs are working in the u.s. â€Å"in 2006 and 2007 there was a slight increase in teen births (+3% in 2006) teen birth rate resumed its decrease in 2008†(stats and facts).The birth rates went up and then came back down. Abstinence programs do work in bringing down birth rates. â€Å"can avoid facing an unplanned pregnancy when you are abstinentRead MoreShould Society Support Pregnant Teens Essay947 Words   |  4 Pagesto treat a teen that is pregnant? The answer is no, we should not stop the financial and emotional support of pregnant teens but in the same sense we should not increase the financial support. Who is to say that the baby should suffer from the choices the mother made? It is important that throughout the pregnancy a teen has an adult to look up to and ask for help. This will insure the mothers health and reduce stresses during pregnancy and the babies health during and after pregnancy. WhenRead MoreAbstinence-Only Education Is Harmful to American Teens Essay1410 Words   |  6 Pagestransmitted diseases and unwanted pregnancies, abstinence-only instruction should not be the only form of sex education taught. Our youth need to know about all aspects of sex. This intails how to protect them if they choose to become sexually active, where to go in case of unplanned pregnancy, what options are available and proper boundaries, which includes the right to say no. Sex may also be a subject some parents may not feel comfortable talking to their children about, as well as, important issue

Mercury Reader free essay sample

The ad that I have picked to analyze is the Hyundai Santa Fe â€Å"Big Game Ad†. The first time I ever saw this ad was on Pandora. com, and then once again in class as we were discussing different ads. This ad was also one of the ads that aired during the super bowl of 2013. This is a commercial about a boy who is bullied by a few other boys and is challenged to a football game. This commercial portrays the â€Å"underdogs† as winners because they are driving the new Hyundai. A few of the fifteen basic appeals this ad uses includes the need to aggress, need to achieve, need to dominate, and lastly, the need for autonomy. This commercial starts with a little boy who is playing with his football when a group of bigger boys come and take it from him. The little boy tries to get it back, but they tell him â€Å"come back when you have a team†. The boy decides to accept the challenge from the other boys. Soon after accepting the challenge, he runs into the house to get his mother. Then together, they get into the Hyundai they put their game faces on and start making rounds to get the little boys friends. The first two boys they stop to pick up are lifting weights in his driveway as they drive up. The two boys share similar qualities such as hair color so I’m assuming that they are brothers. They appear to be lifting a large amount of weight on the outdoor gym set. The next stop they make is to a garage to pick up a boy who is working on a car using fire with his dad. The fourth boy they stop to get is wrestling with a big grizzly bear. There is a huge crowd around the boy as he has the grizzly bear in a headlock using his legs. The last boy they picked was carrying a fully-grown man out of a burning building. After picking up all of the little boys in the Hyundai, the mother drops them off to play football with the group of bigger boys. The bigger boy from the beginning of the commercial who took the little boys football asked the smaller group if they wanted to play touch football or tackle. All of the smaller boys replied in unison that they preferred to play tackle football. After the boys reply, there is a voice over part providing information about the car being advertised. After this part, the commercial goes back to the two groups of boys and we see one of the smaller boys kick the ball, which ends up hitting one of the bigger boys in the head. This Hyundai commercial uses ethos and pathos very well. Pathos is used the most in this commercial because it makes people laugh and feel a sense of pride when the group of bigger boys gets what they deserve. Some people have even gone so far as to say that this is also an anti-bullying commercial. Ethos is displayed here because the Hyundai Car Company is one of America’s most trusted car companies. Hyundai is known for their safe, family friendly, comfortable, stylish cars. This particular Hyundai commercial uses four of the 15 basic appeals. It uses the need to aggress and we see this in two instances. The first instance we see the need to aggress is when the group of big boys takes the little boys football and will not give it back to him. The second instance we observe is when the smaller boy kicked the ball and hit the other boy in the head. The next basic appeal shown here is the need to achieve. The Hyundai car company wanted to achieve making the viewers want this car. They want everybody who sees this commercial to need this car because it will somehow better their current â€Å"self† because this car is such a success. The third basic appeal is the need to dominate. This occurs when the group of big boys take the smaller boys football. They feel the need to appear and feel more powerful than the smaller boy. We also see the need to dominate when one of the little boys is wrestling with a grizzly bear and is winning. The Hyundai Company wants us to feel that we are dominant if we are driving this car because it is bigger and better than all the rest of the cars out there. The last of the basic 15 appeals that is being portrayed in this commercial is the need for autonomy. The commercial sells the independence of the vehicle and that you can have it your way and don’t need to be a particular type of person to have this car. For example, all of the boys were tough; however, they are not all the same type of tough. One boy was fighting a bear, another was rescuing people from a burning building, and the other two were lifting weights. Gender roles in this commercial are very set. The commercial has all boys casted with the exception of the mother. The mother does not have any lines, and we only see her driving to pick up the other boys. The mom does; however seem to have an attitude. When we first see her driving, she does have her game face on, along with her son. Gender roles of the boys here is very masculine. The boys are playing football, which is known to be a sport for men, as opposed to playing soccer or maybe even tennis, which is not uncommon for women to play. The boys appear very strong, muscular, and athletic, unlike many other nine-year-old boys. All of the male roles in this commercial show boy as the dominant and strong gender due to their rugged appearance. The target audience is parents with lots of kids or parents who drive many kids around very often. The target audience also includes middle class families who can afford tis car. This Hyundai is not very expensive at all and it actually looks like the people who are riding in this car comes from an upper middle class family. In the commercial, we get a quick glance at the house the little boy lives in. It appears to be a nice family house with a garage with the Hyundai in the driveway. It looks like this family lives in the suburbs with a local park nearby where the boys were playing football. In the background of the park, there are many nice cars parked on the street and driving along the road. The clothes chosen for the actors to wear are nothing fancy, but definitely aren’t inelegant. All of the boys are wearing sneakers, maybe not name brand sneakers, but they are in good condition. They are also all wearing denim jeans and either a plaid shirt and tee shirt or just a regular shirt with a jacket. We only see the mothers’ upper half and she is wearing a nice grey sweater. The only other people in this commercial are the men gathered around the little boy wrestling the bear and the people being rescued from the fire. Those other people featured in this commercial are also just wearing jeans and a tee shirt or a plaid shirt. To some people, this Hyundai commercial may be very effective, but to me it is not effective at all. This commercial is very funny and entertaining and I love watching it, but that’s all it is. As I watch this commercial I pay attention to the story of the boys and not the car they are riding in. this ad is so ineffective that I after watching it several times, I couldn’t even remember what car company this ad was for. This commercial is not centered on the car, as opposed to the Volkswagen Beetle Convertible. The Beetle Convertible commercial is very entertaining and focuses on the car itself. The storyline ties into the fact that the car is a convertible. The Hyundai Company could take a note or two. It surprises me that some people are saying that this commercial is about bullying. I can see how they came to that conclusion. The little boy was being picked on by seven other boys who were much bigger and also appeared to be older. Even when the little boy showed up with his team, they were all still smaller in stature than the other group so it still appears that the smaller group is being bullied. Although the smaller group of boys was tougher than the other group, the bigger group was still picking on the smaller boys, however I don’t believe this commercial was targeting the issue of bullying. The Hyundai Santa Fe car seems like a nice affordable car with great features such as seating up to eight people comfortably. The â€Å"big game ad† commercial was very funny and entertained many people during the super bowl, however this ad was not very effective. The ad could have focused more on the car and less on the boys. If their goal was trying to leave a memorable impression, then they most certainly accomplished that, but if their goal was to make people remember the car, they failed.

ShakespeareS Biography Essays (1352 words) - Kings Men,

Shakespeare'S Biography Shakespeares Biography Shakespeare is one of those historical literary figures whose name carries the connotation of genius. His name is mentioned with the same reverence given to those masters of the arts who have become larger than life, so famous that they are known by last names only: Chaucer, Beethoven, Bach, Degas, Monet, Mozart, and Picasso. Shakespeares plays have become so ingrained in part of the English-speaking culture that it is impossible to list all of his contributions to language, literature, and drama. Shakespeare is the most quoted English author of all time. Although Shakespeares name and contribution to literature is awe-inspiring, the man himself was undistinguished. He never thought to be famous, and that one day his plays would be taught in schools all around the world. William Shakespeare was born on April 23, 1564, in Stratford-upon-Avon to John and Mary Arden Shakespeare. He was their third child. He survived infancy which is remarkable considering the bubonic plague had come to Stratford the following summer killing about one-sixth of the entire population. Neither of Shakespeares parents could write; however, they made sure that William could not only read but write as well. In Stratford, education was free to the sons of the Burgesses the middle class which John Shakespeare was a member. John Shakespeare worked himself up from a simple glove maker to a merchant and one of the leading members in the town. At the age of 5 the boys were sent to petty school and were taught the alphabet by using hornbook and cross-rows. William Shakespeare must be remembering his hornbook when he wrote in Richard III, He hearkens after prophecies and dreams/ And from the cross-rows plucks the letter G. Based on scattered comments throughout his plays, Shakespeare may not have liked his school years. In Romeo and Juliet, he writes Love goes toward schoolboys from their books/ But love from love, toward school with heavy looks. Geromio, in The Taming of the Shrew, returns from Petruchios troublesome wedding states As willingly as eer I came from school. Regardless of how he felt about his schooling, it provided him small Latin and less Greek that he would need to succeed in his chosen profession. John and mary Shakespeare were the most influential in Shakespeares writing, for they encouredged him to write; however, it was the simple people who lived at that time who influenced his writing. About 1577, John Shakespeare fortune began to decline to a point where he had to take William out of school at the age of thirteen . In 1582, Shakespeare at the age of eighteen married Anne Hathaway. Anne Hathaway was eight years older than her husband. Shakespeare was married by special license for one could not marry during a certain time due to religious. However, the reason became clear after six months of marriage when she gave birth to a baby girl named Susanna. Two years later in February 1585, Anne Shakespeare gave birth to twins, Hamnet, a boy and Judith, a girl. Shakespeare seemed to have regretted his early marriage in his later life, and his plays contain many references that seems to criticisms of his own youthful misadventures. In A Midsummer Nights Dream, Lysander tries to talk his way into Hermias bed, saying, One turf shall serve as pillow for us both/ One heart, one bed, two bosoms, and one troth. Hermia turns him away, and tells him to Lie father off, in humane modesty;/ Such separation as may well be said/ Becomes a virtuous bachelor and a maid. However Shakespeare did live up to his family obligations. The years of 1585-1592 is referred to as the lost years. Since there are no records of what happen during that time of his life, Shakespeare simply fades away and re-appears in London in 1592 as a writer.From that point on he wrote plays and sonnets and was a bookkeeper for theaters for a living untill he opened up the most famous theater, The Globe. For each play, there was a reason why he wrote it. Most plays were written for plain entertainment and money while many other were written for either Queen Elizabeth or noblemen who paid well. Macbeth was written for King

Effects of Apples Marketing Strategy on Customers Behaviour in Chinese Market

Effects of Apples Marketing Strategy on Customers Behaviour in Chinese Market Introduction In a retrospect, Apple, Inc. is one of those companies that were destined to become the world leaders. Launched into the global market with its innovative concept of Apple III, a personal computer that turned out to be quite competitive in the environment dominated by IBM and Microsoft, the organisation has been increasingly successful ever since (Hagedoorn, Carayannis Alexander 2001).Advertising We will write a custom proposal sample on Effects of Apple’s Marketing Strategy on Customers’ Behaviour in Chinese Market specifically for you for only $16.05 $11/page Learn More However, with the creation of the global market, the company has faced a range of challenges, particularly, the need to promote its products with an account of the cultural specifics of the target population (Schiavenza 2013). Despite impressive differences between the Americana and the Chinese cultures, Apple managed to adjust its marketing campaign to the cultu ral specifics of the above-mentioned market by putting a very strong emphasis on the significance of the technological advance (Minakhmetova Savchenko 2015). As a result, Apple may have spurred the creation of a new type of consumer behaviour in China and even launched an irreversible process of change in the Chinese society (Apple’s foray into China - and the mind of the new Chinese consumer 2013). Literature Review and Research Background Apple, Inc. has been known as the key innovator in the It market for a while (Chapman, Hoskinson Christian 2013) due to the integration of the so-called Quantum strategy into its design; specifically, the mixture of technological advances and efficacy in the company’s overall performance (Heracleous 2013) deserves to be mentioned. Entering into the global market, the company, however, had to bend its strategy so that Apple’s products could appeal to the target demographics; notably, the cultural specifics of the states, wh ich Apple has chosen to expand in, have been identified carefully by the organisation. As a result, the entrance into the Chinese market planned previously by Apple was carried out rather smoothly with the introduction of the new consumer philosophy to the Chinese customers (Better days ahead; Apple in China 2013). The specified tendency can be explained by the fact that, as a worldwide brand, Apple, Inc. already has a very active community of customers and followers (Montgomerie Roscoe 2013), who, in their turn, have created a range of traditions and values related to the company and its vision (Apple plans Apple University in China, bringing Jobs’ vision to Asia 2013). Therefore, when rethinking the possible effects, which Apple, Inc. is going to have on the Chinese community after the adoption of the specified marketing approach, one must admit that opening the Chinese population to new opportunities in terms of education and the use of technology in their daily life can be deemed as a fairly positive change (Apple in China: big country, big company 2015).Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More After all, the fact that â€Å"Apple currently has 12 stores in China and corporate offices in Beijing, Hong Kong and Shanghai† (Apple plans Apple University in China, bringing Jobs’ vision to Asia 2014, par. 5) means that the company has a range of employment options for the local residents. In the light of the fact that the Chinese society is currently facing significant challenges in meeting the needs of farmers and workers and that a strong effort is required in order to steer the state economy and politics in the right direction, the creation of a new type of society members, which Apple along with other several companies contributes to, is clearly a big step in the right direction: â€Å"A new generation of workers, above al l rural migrant workers, is standing up to defend their dignity and rights† (Chan, Pun Selden 2013, p. 112). Seeing that â€Å"Apple and Foxconn now find themselves in a limelight that challenges their corporate images and symbolic capital, hence requiring at least lip service in support of progressive labour policy reforms† (Chan, Pun Selden 2013, p. 112), it can be assumed that the marketing strategy chosen by Apple is bound to affect not only the creation of an entirely new type of customers in the Chinese market but also reinvent the very concept of economic relationships within the specified environment. It should be noted, though, that the implications of the approach adopted by Apple can be viewed as a double-sided sword, as it may turn out to have rather drastic effects on the Chinese society. Though clearly providing the Chinese population with a range of benefits, including the opportunity for the Chinese people to enter the environment of international comm unication, Apple affects the very core of the Chinese consumer culture by shifting the emphasis in the set of cultural values from appreciation of time honoured traditions to the pursuit of the ephemeral fades. On a more practical level, the specified change makes Chinese consumers are likely to be driven away from some of the current issues in the Chinese economy with the introduction of a new fad (Fitzsimons, Chartrand Fitzsimons 2008). Specifically, the fact that the local afflicted landowners and workers will no longer have the support of the rest of the Chinese population with the new concept of wellbeing engulfing the local population: â€Å"The Chinese state is also seeking to raise domestic consumption and hence living standards, in part in major response to the struggle of aggrieved workers and farmers† (Chan, Pun Selden. 2013, p. 112). More importantly, some of the studies related to the ethics of the company and the approaches, which Apple used as the means of wi nning Chinese customers’ trust, reported about â€Å"a powerful indictment of Apple, supply chains, consumer fantasy about technology, and the ethics of consumption† (Litzinger 2013, p. 175). Therefore, the alterations, which the Apple Company’s strategy is going to have on the economic and social life of the Chinese population, are far from being stellar. Research Objectives The principal goal of the study, therefore, is to investigate the effects that the current strategy undertaken by the Apple, Inc. has on the consumer behaviour patterns in China. Specifically, the research will consider the effects, which the current marketing approach has on the Chinese people’s mindset and their concept of the social elite.Advertising We will write a custom proposal sample on Effects of Apple’s Marketing Strategy on Customers’ Behaviour in Chinese Market specifically for you for only $16.05 $11/page Learn More In other words, the study is aimed at determining whether Apple’s concept of innovative products as the means of being singled out contributes to the creation of a new stratum of the Chinese society, i.e., the so-called technology related elite (Huang, Hu Zhang 2013).  Additionally, the study incorporates several key objectives. It is essential to identify the specifics of the marketing strategy that Apple, Inc. has adopted in China. Moreover, the characteristics of the Chinese consumers’ culture will have to be identified to locate the changes, which Apple’s strategy has triggered in the Chinese society. Finally, the key factors, which have contributed to the change, including both the internal (i.e., the intrinsic factors that are related directly to the mindset of Chinese people) and the external (i.e., the global market, Apple’s vision (Mission statement of Apple 2015), etc.) ones will have to be identified in order to retrieve the necessary information. The key research question is, therefore, whether the approach adopted by the Apple, Inc. may possibly spawn a societal change in China.  The negative effects, which the Apple strategy is going to have on the concept of a Chinese customer and the ethics thereof, however, are not restricted to the societal effects. Apart from the concern for the working class in China, the issue regarding environmental awareness rates among the Chinese people deserves to be mentioned (Apple announces new environmental initiatives in China 2015). It is feared that the concept of technological advances as the measure of a social status may have a rather negative impact on the Chinese environment: â€Å"Apples success in the Chinese mainlands market is achieved at the expense of the local environment† (Jilong 2012, p. 45). By stressing the significance of innovative technology as an attribute of being rich and socially popular, Apple, inc. may make the target denizens of the Chinese population forget ab out the need to be environmentally friendly. Finally, the fact that Apple products have never enjoyed wide popularity in China to begin with deserves to be brought up (Reeve 2013). Seeing that the target market is dominated by Samsung, Apple will have to work especially hard in order to attract Chinese customers; therefore, it can be assumed that the tools to be used by the company are going to leave an especially persistent strategy. Therefore, the study is aimed at answering the following questions: What alterations has the Apple Company done to its marketing approach in order to promote its products to the Chinese population? What consumer behaviour is considered traditionally acceptable in China? In what way does the marketing strategy adopted by Apple alter the behavioural patterns of Chinese buyers? What effects will these changes have on the Chinese society in the nearest future? Methodologies and Methods Seeing that the relationships, which are going to be identified, are primarily qualitative, there is no obvious need to quantify the research outcomes (Gunter, Zhu Murphy 2011). Indeed, a closer look at the nature of the study will show that the key variables, i.e., the marketing strategy adopted by Apple, Inc. (the independent variable) and the changes in the consumer behaviour of the Chinese population (the dependent one) do not need to be quantified in order to define the link between them.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the qualitative research design is suggested as the basis for the study (Khan 2014). As far as the research method is concerned, it can be suggested that a combination of a general research and a phenomenology should be used as a primary design for carrying out the study. The choice of two methods simultaneously can be justified by the fact that the issue to be considered in the course of the study is twofold. On the one hand, the specifics of Apple’s marketing have to be considered; on the other hand, the analysis will have to be carried out in the context of the Chinese culture. Therefore, a thorough study of the phenomenon in question placed in the specified setting needs to be conducted (Wertz 2014). As far as the general research is concerned, the specified step is crucial for identifying the basic characteristics of Chinese consumers, as well as the Chinese culture in general (Sincovics Alfoldi 2012). By reviewing several major works on Chinese consumerism, as well as Chinese traditions in general, one will be capable of predicting the effects, which the Apple strategies are going to have on the target denizens of the population. In fact, the general research mentioned above is going to incorporate an overview of the information regarding the Apple strategies as well. Thus, a full overview of the conflict to be considered can be obtained. The data regarding Apple’s marketing strategy and the effects that it has on the Chinese consumers, therefore, will be collected with the help of an overview of the existing literature on the subject. Particularly, articles in peer-reviewed journals, which were released after 2011, will be considered as the key secondary source of information for the research. Moreover, the reports released by Apple, Inc. and the Chinese government, which reflect the alterations in the Chinese people’s consumer behaviour, will be studied thoroughly. In addition, observations of the customer behaviour cha nges among Chinese people will be conducted based on the reports published by the trustworthy sources. As a result, the latest alterations in the consumer behaviour patterns will be identified and included into the study, which will make the analysis richer and more objective (Onwuegbuzie, Leech Collins 2010). The analysis of the information retrieved in the course of the above-mentioned observations and the study of the related literature will be conducted with the help of the constant comparison analysis. Being one of by far the most widely used tools for understanding and interpreting qualitative data, the specified device will allow for a careful evaluation of every significant factor affecting buyers’ behaviour in China. The data required for the research will be sampled with the help of the tool known as snowball sampling (Heckathorn 2011). The method in question will help split the research into several key stages based on the severity of the factors that affect the k ey dependent variable (e.g., the customer’s behaviour). Consequently, the tool under consideration can be deemed as an adequate choice for the specified study design and research setting. In fact, the method of snowball sampling will be updated by using social networks, such as Facebook (Baltar Brunet 2012). Thus, the options for data retrieval will be increased greatly.  In addition to the above-mentioned research tools, interviews will be administered to the participants. The interviews will be aimed at determining the shift in values among the Chinese population after the introduction of Apple products into the target market; specifically, the issue regarding the change in people’s perception of their social status after the purchase of Apple products will be considered.  The interview will consist of ten open-ended questions. Although the information retrieved in the course of interviewing is likely to come in the form of an unstructured text, classifying the data based on a specific taxonomy will allow for identifying the key factors that affect the buyers’ behaviour. The questions included in the interview will help identify the recent trends in the Chinese society, the rates of enthusiasm regarding acquiring new gadgets among Chinese people, the attitude towards the people possessing the specified devices, etc. It is assumed that the tools listed above will help attain a high level of academic objectivity and contribute to the understanding of the effects that the marketing approach adopted by Apple, Inc. has on the Chinese population in terms of their customer behaviour. However, in order to gain a deep insight on the alterations in the above-mentioned behavioural patterns, the changes in question will have to be considered from the perspectives of both the social and economic specifics of China. The case in point is a graphic example of a clash of cultures (i.e., the American and the Chinese ones); therefore, it must be viewe d from the cultural perspective as well. By identifying the essential changes, which the Chinese people have to undergo under the pressure of Apple’s obtrusive marketing campaign, one will be able to locate a reasonable compromise for the company to make between the need to attract more customers and the necessity to prevent any possible harm to the Chinese society. Reference List Apple announces new environmental initiatives in China 2015, https://www.apple.com/pr/library/2015/05/11Apple-Announces-New-Environmental-Initiatives-in-China.html. Apple in China: big country, big company 2015, msn.com/en-gb/money/other/apple-in-china-big-country-big-company/ar-AA8GHuj. Apple plans Apple University in China, bringing Jobs’ vision to Asia 2013, http://9to5mac.com/2014/11/03/apple-plans-apple-university-in-china-bringing-jobs-vision-to-asia/. Apple’s foray into China - and the mind of the new Chinese consumer 2013, http://knowledge.wharton.upenn.edu/article/apples-fora y-into-china-and-the-mind-of-the-new-chinese-consumer-2/. Baltar, F Brunet, I 2012, ‘Social research 2.0: virtual snowball sampling method using Facebook,’ Internet research, vol. 22, no. 1, pp. 57–74. Better days ahead; Apple in China. 2013, economist.com/news/business/21591229-tech-giant-can-rebound-its-recent-misfortunes-china-better-days-ahead. Chan, J, Pun, N Selden, M 2013, ‘The politics of global production: Apple, Foxconn and China’s new working class,’ New Technology, Work and Employment, vol. 28, no. 2, pp. 100–115. Chapman, R, Hoskinson, R E Christian, G 2013, Apple Inc.: Keeping the â€Å"I† in innovation, cengagebrain.com.mx/content/9781133516491.pdf. Fitzsimons, G M, Chartrand, T L Fitzsimons, G J 2008, ‘Automatic effects of brand exposure on motivated behaviour: how Apple makes you â€Å"think different.’ Source: Journal of Consumer Research, vol. 35, no. 1, pp. 21–35. Gunter, L, Zhu, J Mu rphy, S A 2011, ‘Variable selection for qualitative interactions,’ Statistical Methodology, vol. 8, no. 1, pp. 42–55. Hagedoorn, J, Carayannis, E Alexander, J 2001, ‘Strange bedfellows in the personal computer industry: Technology alliances between IBM and Apple,’ Research Policy, vol. 30, no. 5, pp. 837–849. Heckathorn, D D 2011, ‘Comment: snowball versus respondent-driven sampling,’ Sociological Methodology, vol. 41, no. 1, pp. 355–365. Heracleous, L 2013, ‘Quantum Strategy at Apple Inc.,’ Organisational Dynamics, vol. 42, no. 2, pp. 92–99. Huang, C, Hu, L Zhang, X 2013, Consumer experience analysis, diva-portal.org/smash/get/diva2:624813/FULLTEXT01.pdf. Jilong, W 2012, ‘Multinationals’ environmental colonialism: A case study of Apple Inc. and China’s countermeasures,’ China Economist, vol. 7, no. 6, pp. 44–54. Khan, S N 2014, ‘Qualitative research method †“ phenomenology,’ Asian Social Science, vol. 10, no. 21, pp. 298–310. Litzinger, R 2013, ‘Labor in China: A new politics of struggle,’ The South Atlantic Quarterly, vol. 112, no. 1, pp. 172–178. Minakhmetova, A Savchenko, D 2015, Mobile marketing strategy development in China, Japan and South Korea, diva-portal.org/smash/get/diva2:822708/FULLTEXT01.pdf. Mission statement of Apple. 2015, strategicmanagementinsight.com/mission-statements/apple-mission-statement.html. Montgomerie, J Roscoe, S 2013, ‘Owning the consumer – getting to the core of the Apple business model,’ Accounting Forum, vol. 37, no. 4, pp. 290–299. Onwuegbuzie, L J, Leech, A L Collins, K M T 2010, ‘Innovative data collection strategies in qualitative research,’ The Qualitative Report, vol. 15, no. 3, pp. 696–726. Reeve, N 2013, RCM demotes Apple, ftadviser.com/2013/02/15/investments/investment-trusts/rcm-demotes-apple-e6IacpYBNnVhxAk razz1kM/article.html. Schiavenza, M 2013, ‘The logic behind Apples strategy in China,’ The Atlantic, theatlantic.com/china/archive/2013/09/the-logic-behind-apples-strategy-in-china/279569/. Sincovics, R R Alfoldi, E A 2012, ‘Progressive focusing and trustworthiness in qualitative research,’ Management International Review, vol. 52, no. 6, pp. 817–845. Wertz, F J 2014, ‘Phenomenology,’ Journal of Phenomenological Psychology, vol. 45, no. 1, pp. 93–101.

Domain Name System Security Extensions Essay Example | Topics and Well Written Essays - 2000 words

Domain Name System Security Extensions - Essay Example It is a collection of extensions to DNS that offer the DNS clients origin verification of DNS data, data reliability and authenticated defiance of existence. When you spend some time on the Internet either sending an e-mail or browsing the Web, you make use of domain name servers without even recognizing it. DNS is an extremely important part of the internet but totally to the user. The DNS structure forms one of the principals and most vigorous distributed databases on the globe. With no DNS, the Internet would fail instantly, thus it must be properly maintained and the proper security system put in place to secure it from people with bad intentions. Similar to the majority of the early Internet protocols, DNS was not meant to bear it does nowadays. It was not made with an Internet-as-e-commerce stage in mind as it is today. It was too not made to deal with cache poisoning, phishers, farmers, denial-of-service attacks, spammers or any kind of scammer. DNS reached its twenty-fifth in 2008, and started showing its age with major flaws in the system. Mimoso (2008, p1) says DNS was made as a "modest" substitute of host tables that were applied in keeping track of network machines. The ending outcome was the DNS we have come to recognize and love: a protocol that interprets domain names into IP addresses. This is what was required back in January 1, 1983 when machines on the ARPANET were needed to change to the TCP/IP protocol. What's required today is DNSSEC, which help defend against various attack against DNS servers, be it enterprise servers or the root DNS servers that control the Internet and have double fruitfully been attacked. DNSSEC offers source authentication of DNS data, data reliability and genuine denial of existence, as per the project's website. Various problems have subdued widespread deployment, including issues with scalability and well-suitability with diverse DNS servers. It is generally believed that making the DNS safe is critically vital for securing the entire Internet; however implementation of DNSSEC particularly has been held back by the difficulty of working out a backward-compatible set that can scale to the range of the Internet, avoiding "zone enumeration" where necessary, positioning DNSSEC implementations over a wide range of DNS servers and clients, disparity among major players over who ought to own the Top Level Domains such as .com, .net and .org root keys and finally conquering the perceived complication of DNSSEC and DNSSEC operation. A number of these problems are in the course of being determined, and deployments in a range of domains have started to take place.

William Shakespeare Essay Example | Topics and Well Written Essays - 1250 words

William Shakespeare - Essay Example The parents of William were John and Mary, in whom father belonged to a merchant class, and mother land gentry. During his teenage years, William’s dad faced with much financial difficulties and it continued till the success and fame of his son. It is not very easy to track the exact details of the life of William Shakespeare, the greatest, writer, poet and art lover of England. Surprisingly, William married women 8 yrs senior to him and became a proud father of three children not very late. The life of William Shakespeare could be categorized in to three phases : the first 20 years in which he completed his schooling and got married and attained father hood, the next 25 years where he explored and practices his writing and poetry skills, and last 5 years when he retired to Stratford to live a satisfying and successful old age. The distinction of Shakespeare was that, he was immensely talented play writer and wrote his works mostly foreseeing the actors in mind. According to ( Mcevoy,19)â€Å" William Shakespeare just like all other play writers of his time working in London playhouse, did not write with readers in mind. He instead wrote lines to speak for actors to speak which has to be understood as soon as they were heards by the audience†. Part II -The Masterpiece of Shakespeare -Romeo and Juliet i)Plot of the story Romeo and Juliet is a famous play written by Shakespeare in his early literary career, and this work went on to become one of his greatest literary works. This play is all about a young couple, Romeo and Juliet, who passionately fall in love each other, and longs for union in a background of hatred and violence. The families of both the lovers are enemies to each other and strongly oppose the romance shared by the young hearts. Romeo being the Son of Lord Montague meets the charming and beautiful Juliet in an uninvited ball and instantly falls in love with her. Interestingly, on the same night Romeo proceeds to the balcony of Juliet to exchange love vows and further decides to get married to his lady of love. ii)Form of the story This play is classic one written by William Shakespeare and unlike his other prologues it starts with a sonnet. As per (Elizabeth) â€Å"Three main sonnet forms have been in use since the Renaissance: the Italian or Petrarchan sonnet, the English or Shakespearean sonnet, and the Spenserian sonnet. Each is named for a poet who made the form famous.†This story initiates with a prologue and explains the outline of the story and is followed by 5 acts which is the rest part of the story .This play is different from most of other plays of Shakespeare as it had no dream scenes or flashbacks. The main centre of attraction of the story is the male character Romeo, and he carries the story till the climax. Structure of the story a)Exposition : The exposition of the story initiates with a prologue and the scene of fighting servants depicts the rivalry of the two families where Romeo and J uliet belong. This prologue defines the enemity that had been long practiced by the two families and indicate that the two lovers in such a case can never have a romantic union. This fight shows the intensity of revenge and hatred boiling in the hearts of the two families. b)First Incident: The initial incident that occurs in the story is the act by Romeo at the ball party, where he arrives uninvited. He here meets Juliet for the first time and innocently falls in love with her at the first sight. c)Rising Action - The action starts to progress greatly at the scene of balcony where each confess their love for each other. They instantly plan to get married and are talked out